If you want to build an audience of loyal followers and fans on any social media platform, consistency must be a part of your posting strategy. How many times a day you post is your choice and some quick market research will tell you when your target audience is most likely to be online but the key to success is to post every single day.
I’m sure you’ve seen Facebook Business Pages that just seem to gather dust because the owner got overwhelmed or too busy managing other parts of their business to keep up with posting interesting and engaging items on their page. Even if they are the biggest and brightest expert in their field, having a social media profile that lacks information will lead prospects to question why they aren’t more active.
Instead of staring blankly at your empty Business Page, take out a calendar instead – or create a color-coded Google...
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