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Finding Your Ideal Client Match

How Well Do You Really Know Your Ideal Client?

 

We’ve all heard about these client avatar exercises. It’s the first thing you’re taught when you first start your business: Create an ideal client avatar. Name her, describe her, know everything about her!

 

This vision of your ideal client guides everything you do, including pricing (you can’t charge that single mom as much as you can the CEO of a Fortune 500 company), pain points (mom probably isn’t worried about shareholders), and even the color of your logo. You need to have this in your mind when writing emails, blogs, and any marketing material.

 

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So you spend a few hours considering things such as:

  • Age group
  • Income
  • Family status
  • Education
  • Lifestyle goals
  • Location
  • What she loves
  • What magazines she reads
  • Where she hangs out

 

You even write up...

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