We’ve all heard about these client avatar exercises. It’s the first thing you’re taught when you first start your business: Create an ideal client avatar. Name her, describe her, know everything about her!
This vision of your ideal client guides everything you do, including pricing (you can’t charge that single mom as much as you can the CEO of a Fortune 500 company), pain points (mom probably isn’t worried about shareholders), and even the color of your logo. You need to have this in your mind when writing emails, blogs, and any marketing material.
Need to know where to find these ideal clients?
So you spend a few hours considering things such as:
You even write up...
If you want to build an audience of loyal followers and fans on any social media platform, consistency must be a part of your posting strategy. How many times a day you post is your choice and some quick market research will tell you when your target audience is most likely to be online but the key to success is to post every single day.
I’m sure you’ve seen Facebook Business Pages that just seem to gather dust because the owner got overwhelmed or too busy managing other parts of their business to keep up with posting interesting and engaging items on their page. Even if they are the biggest and brightest expert in their field, having a social media profile that lacks information will lead prospects to question why they aren’t more active.
Instead of staring blankly at your empty Business Page, take out a calendar instead – or create a color-coded Google...
Awe, the power of the Internet! We can now network with people across the globe and in the comfort of our own homes! All through the channels of social media. When this is done correctly, you can make new friends and attract in new dream clients.
So many business owners forget about the “social” part of social media. A huge component of what makes social media work for you is actually being social. It’s simply not enough to create your personal profile and business page and then disappear, waiting for people to find you and buy from you. You've got to get out there and make yourself be seen.
While that sounds like a fantastic idea, it just doesn’t work because marketing is about building relationships. And what do good, strong relationships have in common? Communication and interaction between the two parties. You sitting back and waiting for others to do the work is quite the opposite of communicating...
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